*Article originally published on Professional Beauty Online
Australian salon brand, Gorgeous Cosmetics has landed a record-breaking expansion deal with Californian luxury beauty boutique chain, Planet Beauty.
Planet Beauty’s Newport Beach store in California. (Source: planetbeauty.com)
In a move to signal just how far the Australian salon brand has come since its launch a decade ago, Gorgeous Cosmetics has announced it will be expanding in the U.S market, signing a record-breaking contract with Californian chain, Planet Beauty, that will see the Melbourne-founded brand stocked in 14 locations across California.
The mass roll out, to be completed in one quarter, is the first launch of it’s kind for Planet Beauty, says operations manager/buyer, Veronica Canello.
“Bringing Gorgeous Cosmetics has been an exciting endeavour for the Southern California boutique and has helped drive business into the stores with the help of social media and makeover events.”
As a new-to-U.S. brand, to team up with a retailer of caliber of Planet Beauty is a success story we’re excited to build upon as Gorgeous gains new loyalists across the globe.
The growth is something the Melbourne-based business is poised for, having recently opened the doors of their second corporate headquarters in Los Angeles, California led by a team of sales, social media, graphic design, product development, warehouse, operations and resident professional artists, including celebrity makeup artist and Gorgeous Cosmetics director of pro artistry, Cory Bishop.
“Since the launch, Gorgeous Cosmetics and Planet Beauty have worked diligently together, holding cosmetic events with Cory Bishop and some of Planet Beauty’s most talented makeup artists,” says Canello.
A win for the brand’s global strategy, the contract is expected to strengthen its name in the U.S professional beauty market, according to Gorgeous Cosmetics founder and CEO, David McConnell.
“Our US Team’s extensive experience will help catapult Gorgeous Cosmetics’ development into a global leader. The large-scale launch with Planet Beauty is a win-win for us, and the type of partnership critical to our global strategy,”
“As a new-to-U.S. brand, to team up with a retailer of caliber of Planet Beauty is a success story we’re excited to build upon as Gorgeous gains new loyalists across the globe.”
*To view full article on Professional Beauty click here: http://www.professionalbeauty.com.au/2014/11/09/gorgeous-cosmetics-sign-record-breaking-deal/